A logo gives a face to a company. People don’t speak all the languages they hear but they do remember the signs and the designs related to a company.
Logo works like an image for the company. It expresses the attitude and the nature of a company. A simple logo speaks volume. I agree it doesn’t say everything about your brand but you can’t avoid the fact that it stands up and differently for your company. People may forget the name but they will quickly relate to the logo design when they see it somewhere for the second time.
Startup companies need to understand the importance of creating a brand. Your company may provide with the best of services and products but let us be honest, if you fail to market or advertise or even package the products perfectly, don’t you think it is going to reduce the flow of your business? This is something which needs a second thought. We all must have bounced off a website that visually didn’t appeal to us though it must have had all the information we needed. That’s the way our clients think too.
A company logo is present on the letter heads, marketing and advertising pieces. It is a graphical representation which is believed to be the first thing seen by a reader before he notices the content related to the company.
A logo not only talks about the behavior and values but also about the aesthetic sense of a company. For your valuable client your ability is reflected in the work you show. A logo being the first thing any client would see and remember it needs to been given that importance.
A lot of research and study is put in to create a perfect logo for a company. A badly designed logo can hamper the flow of business whereas a carefully designed logo can easily help you to reach your target audiences.
A logo needs to be simple and clear. If it speaks the right language to your customers then it is perfect for your business. Logos can be textual, symbolic, illustrated or a combination of the three. The choice of color, typography and other visual elements contribute in making a logo comprehensive and self explanatory. Since a logo anchors the brand of a company, it plays an essential part in the overall marketing strategy of the business.